Archive for the ‘SEO’ Category

Avoid Duplicate Content – Consistent URLs, Link Element & Mod Rewrite

Friday, July 3rd, 2009 by Joyce Johnston

Duplicate content is a misleading term. When you first happen upon it, it seems to imply that your site has the same content on more than one page. Or that your site is duplicating (or has stolen) content that’s already on someone else’s site. But in most cases, when someone says your site has duplicate content, they mean that more than one url pointing to your website serves up the same content. For example, it’s not uncommon for the following url patterns to return the same page:

www.mysite.com/mystuff/
mysite.mystuff
www.mysite.com/mystuff/index.php
mysite.stuff/index.php?some-parameter=some-value

The confusion is compounded when you have more than one domain name pointing to the same site.

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Modify RankChecker Firefox Add-On for Multiple Users

Sunday, March 22nd, 2009 by Joyce Johnston

RankChecker is a handy Firefox add-on from SEOBook.com that allows you easily to track search engine results for a particular domain. It rescues you from the wearisome task of entering keywords into a search engine and paging through the results until you find your website. RankChecker also allows you to save results, called presets, to a sqlite database in your Firefox profile.

As a web developer, however, I work with a team of developers and with dozens of websites whose search engine results we want to track and share. To make it easier to do that, I modified RankChecker to allow us to save presets to files stored with clients’ website files on our development server rather than to our individual Firefox profiles. I also modified RankChecker’s scheduled tasks to run presets from each of the databases and, instead of overwriting the preset when the task is run, saving the new data to a new preset. That allows us to keep an historical record of our websites’ keyword performances in search engine results.

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